Aramore Skincare made new LPs with zero dev resources in <1 day that reduced CAC by 26% and increased ROAS by 37%
Why it’s important to choose a secure crypto wallet?
Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent i
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
How do I know how secure is my wallet?
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.
Are there any other risks I should take account for?
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
“Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat”
Wrapping up: Crypto is a great wallet for you
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
Brand Background
Aramore Skincare is a brand started by Stephen Kennedy Smith alongside Harvard and MIT chemists, dermatologists, and stem cell scientists that have developed proprietary formulas to target aging. They acquire most of their users through Meta ads.
The Problem
Aramore’s Shopify website was struggling from a few core problems:
- Low add to cart rates on PDPs → overall low CVR for Meta ads
- Slow site load speed (Google Lighthouse score of 32/100)
- Lacked developer resources to build LPs quickly and cost-effectively. Normally building a new LP can take 2-4 weeks (design, engineering, QA, approval) and cost $2-8k. This is why Aramore used PDPs as their main purchasing funnel instead of custom LPs.
The Solution
Aramore used Viddy to create Video Landing Pages (VLPs) at a fraction of the cost of typical custom LPs to use for their Meta ads. With Viddy they didn’t have to touch their existing Shopify website or work with their web developers to make the VLPs. Viddy has premade battle-tested templates to use based on critical e-commerce flows so all Aramore had to do was (1) select the products to feature in the VLP, (2) pick the video to use, (3) choose one of Viddy’s templates, and (4) provide guidance on copy. Once this was decided, Aramore got their first VLP ready within 48 hours.
What did the Video Landing Page (VLP) look like?
The Results of the Video Landing Page on Ads Performance
We did an A/B test within Meta Ads Manager that tested Viddy’s Video Landing Page against Aramore’s Shopify website. Aramore loved that they could handle the test within Meta Ads Manager since (1) it’s something they already know and (2) setting the test up was trivial since it was just copy/pasting the Viddy Video Landing Page link in their ad campaigns.
Metrics Aramore saw from the test:
- CAC reduced by 26%
- ROAS increased by 37%
After this winning test, Aramore has been rolling out more Video Landing Pages for their other products using Viddy.