How we increased 8-figure brand Mad Rabbit’s SMS campaign AOV by 44% and conversion rate by 7%
Why it’s important to choose a secure crypto wallet?
Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent i
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
How do I know how secure is my wallet?
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.
Are there any other risks I should take account for?
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
“Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat”
Wrapping up: Crypto is a great wallet for you
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
With Mad Rabbit’s MLK weekend holiday sale approaching, they decided to test the landing pages (LPs) in the SMS campaign. They tested 2 Viddy video LPs (different premade templates we’ve created) against Mad Rabbit’s Shopify homepage in the SMS message links. We kept the copy of the SMS messages the same across all variants to purely measure the impact of the LPs. Here’s what the test looked like in Postscript’s SMS campaign builder:
Here were the results comparing the best Viddy video LP against the homepage link:
- Average Order Value (AOV): +44%
- Conversion Rate (CVR): +7%
- Earnings per message: +52%
It’s crazy to see how big of an impact a dedicated and mobile-optimized LP can have on SMS campaigns, yet 95% of brands are still using their product pages or homepages as their SMS links. I think our video LP formats especially lend themselves to SMS since these users are all already on their phones so getting a slick video app-like experience is bound to both delight and convert.
Here’s what the winning video LP looked like:
Our video LPs outperformed the homepage due to the following:
- Fast LP load times (we load 50-90% faster than Shopify sites)
- The 30% promotional offer is very clear on the page throughout
- The discount is automatically applies so the user doesn’t have to type in a code
- We limit the options shown on the products listing page in the video LPs which (1) reduces paradox of choice and (2) increases AOV by driving higher priced bundles
- Quality videos throughout the LP that the user hasn’t already seen on the site….supplemental social proofing
- Optimized mobile experience that feels native like a video app
P.S. this video LP only took 25min to make.