The most personalized and unique abandoned cart email/sms flow we've ever seen
Why it’s important to choose a secure crypto wallet?
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How do I know how secure is my wallet?
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Are there any other risks I should take account for?
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Wrapping up: Crypto is a great wallet for you
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Mad Rabbit has the most personalized and unique abandoned cart email/sms flow I’ve ever seen. Here’s what they did…
They created a landing page (LP) specifically for their abandonment email/sms flows instead of linking back to their website’s product detail page (PDP). Their LP shows new content that isn’t on their PDP such as video testimonials, before/after graphics, and how-to-use videos.
The personalization in the LP is amazing….they shot a video specifically about cart abandonment! That’ll definitely leave a good impression on a buyer about the brand just out of pure uniqueness.It’s exciting to see how brands are finding new ways to incorporate video content into channels like sms/email because they know video converts better.
Here's what the LP looks like:
The psychology of this LP is also pretty interesting. The concept of showing new content to a buyer when they abandon their cart is a lot more effective than showing the same PDP (that they literally just saw) when you think about it. Whenever I abandon a product in my cart, I find myself looking at other sources for more validation that the product is worth my money. I look on YouTube, Instagram, Reddit, and Google to see what other reviews and info I can find that wasn’t readily available on the brand’s PDP.
Mad Rabbit’s LP has this same factor of showing “additional validating content”, but also keeps me on their site which is a huge bonus because it allows for seamless purchasing with the “Continue Checkout” buttons all over the LP.
P.S. This LP took 18 minutes to make. Feel free to reach out to us if you'd like us to make you a video LP for your brand!