Why has e-commerce lagged with the trend of consuming more video that social apps have adapted to so well?
Why it’s important to choose a secure crypto wallet?
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How do I know how secure is my wallet?
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Are there any other risks I should take account for?
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Wrapping up: Crypto is a great wallet for you
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Short-form video has dominated the minds of GenZ & Millennial users across TikTok, Instagram, SnapChat, YouTube Shorts, etc. Why has e-commerce lagged with this consumer behavior shift towards consuming more video that social apps have adapted to so well?
Few reasons:
- It's not easy to add engaging video experiences in the web without affecting site load speed. Most websites that attempt to incorporate video (this number is shockingly small) tend to embed YouTube videos, but this experience unfortunately doesn't engage users well. Buyers these days want immersive video UIs that feel like in-app experiences just like TikTok and Instagram - they want engaging autoplaying videos with swiping, scrolling, and shoppability.
- It's not easy to A/B test video content (most Shopify stores surprisingly don't A/B test much in general). Adding video isn't some silver bullet where you just stick some content on your site and expect metrics like engagement and conversion to start pumping...the content itself matters, which is why it's critical to A/B test different content strategies and constantly iterate.
- It's not easy to get rich video analytics integrated into existing tech stacks. Most e-commerce sites use tools like Google Analytics, Amplitude, Segment, etc. to analyze user behavior...they need video analytics such as how far the user watched a video, did they click anything in the video, etc...all crucial data points to understand how video engagement impacts the overall user journey. Having this data enables true data-driven iteration and experimentation.
Harris Gani and Nihar Patil built Viddy to address all of this. They've made it easy for brands to embed interactive, shoppable videos to their websites. Viddy gives brands the ability to add fluid Instagram and TikTok-like experiences with scrolling, swiping, and shopping all on their website where their users have the highest purchase intent (fun fact: purchase intent isn't that high on social apps).